One of ADI’s core values is to hew close to its consulting roots. ADI acknowledges the critical need to keep current that which makes us successful and the services we provide valuable to our clients; for that reason each principal will always be close to the trenches and able to jump in at a moment’s notice. As ADI grows, those roots are never far and we’re proud to literally wear the “Consulting” badge alongside our corporate responsibilities.

Are the Principals wearing two hats? Not really, we apply the same zeal and experience in steering ADI that we do in steering projects and working productively with our clients.

Murat Demirkol, President and CEO, Principal Consultant: Murat has been helping major corporations strategize and implement Hyperion-related BPM Solutions since 1996. Prior to joining ADI Strategies, Mr. Demirkol was a Sr. Manager at Bearing Point’s World Class Finance practice. Murat is a Hyperion Certified Professional™ and has a Bachelor's degree in Industrial Engineering and a Masters in Business Administration.

Bill Rubin, COO, Principal Consultant: Since 1995 Bill has held a number of management roles in consulting firms that specialize in developing and implementing analytical solutions. Prior to joining ADI, he managed teams of consultants at i2 Technologies and A3 Solutions, Inc. Bill is a Hyperion Certified Professional™ and holds a Bachelor’s degree in Information Systems, and a Masters in Business Administration.