ADI Strategies › Company › Leadership

Driving Success

People_4199One of ADI’s core values is to stay close to its consulting roots. Our track record of providing financial, operational and strategic solutions to fortune 1000 customers ensures you will receive the strategic vision, operational excellence and customer centric attention required to make your BI & EPM solution a success.

As Principals of ADI, we apply the same zeal and experience steering ADI as we do in steering projects and working productively with clients. As ADI grows, those consulting roots are never far and our team is always ready to roll up its sleeves and get in the trenches if the need arises. Our Leadership Team is proud to literally wear the “Consulting” badge alongside our corporate responsibilities.



MARIO DESIDERIO, a recognized industry thought leader, has over 20 years of experience in the development and execution of Financial Strategic Business and Technology transformational solutions for both mid-market and Global Fortune 100 organizations. Desiderio has consistently demonstrated extraordinary client service, assisting companies in large scale Financial Systems, Business Analytics, Master Data Governance implementations, as well as managing the convergence of Financial, Risk and Operational Management Systems. As president of ADI Strategies, Desiderio is responsible for setting the strategic direction for the company and establishing and managing relationships with key clients and partners, including strategic partner Oracle Corporation. Prior to joining ADI Strategies, Desiderio was an Executive Vice President with Rolta, President of WhittmanHart Consulting, Founder and Chief Executive Officer of Infinis, Inc. In 2005, Ernst and Young honored Desiderio with the award of “Technology Entrepreneur of the Year” [LinkedIn Profile]


Chief Financial Officer

BILL RUBIN, leads the financial and operational direction of ADI Strategies worldwide. Since 1995 Bill has held a number of management roles in consulting firms that specialize in developing and implementing analytical solutions. Prior to joining ADI, he managed teams of consultants at i2 Technologies and A3 Solutions, Inc. Bill is a Hyperion Certified Professional™, and holds a Bachelor’s degree in Information Systems, and a Masters in Business Administration. [LinkedIn Profile]


VP – Business Intelligence

ERIC CAMPLIN, leads ADI’s Business Intelligence Team. Eric has a robust background in consulting and technology and has been involved in the Oracle technology ecosystem for over 25 years. His focus for the last 15 years has been in Enterprise Reporting, Data Warehousing and Business Intelligence. He has been successful at growing quality organizations around Oracle services and prior to his work at ADI, he was the founder and EVP of Piocon Technologies, an Oracle Platinum Partner and Titan Award winner. He also served as Global VP at Rolta International and as Managing Director of IT Strategy at Navigant Consulting. Eric earned his BS in Mathematics and Education from Valparaiso University.[LinkedIn Profile]


VP – Enterprise Performance Management

DONALD DAVIS, a specialist in architecting and implementing successful business solutions in the areas of EPM, BI, and Enterprise Resource Planning (ERP), will be responsible for all aspects of the company’s EPM practice including delivery, operations and business growth. Davis brings over 16 years of experience at providing services and solutions to a diverse portfolio of companies in various industries, as well as expertise in governance and regulatory financial reporting, managerial reporting, costing and profitability analytics, and budgeting and forecasting. Prior to joining ADI Strategies, Davis was a Senior Vice President of EPM at Rolta International, President of Whittmanhart Consulting, and Regional Director at Infinis, Inc. He is a graduate from the University of Dayton with a bachelor’s degree in Management Information Systems and holds a MBA in Finance from Wright State University.[LinkedIn Profile]


VP – Financial Consolidation

ALEXANDRE A. SERAN, leads ADI’s Financial Consolidation and Reporting Team. With a background encompassing a broad range of client work as well as an engineering degree with a Master’s of Finance and Information Systems, he brings a unique blend of financial acumen and strong technical aptitude to his role in designing and implementing high end solutions for ADI’s clients. He personally oversees all current engagements to ensure that the team consistently exceeds client expectations by delivering custom built, state of the art solutions. Alex has been working with Hyperion tools and technologies since 2001, and has served as Director of Financial Reporting Systems at various multinational organizations such as Publicis Groupe and Schneider Electric. Prior to joining ADI, he led the North American EPM Practice of ABeam Consulting. [LinkedIn Profile]


VP – Financial Planning and Analytics

OLIVIER JARRICOT, leads the Hyperion Planning and Analytics Team. In his role, Olivier oversees all current active engagements to ensure the right mix of resources are delivering the best possible solution for our customers. Olivier has been working with Hyperion tools and technologies since 1995. Prior to his work at ADI, Olivier held management positions at Bearing Point and KPMG. Since 2002, Olivier has implemented numerous solutions for clients ranging from BP to Hallmark to Activision. [LinkedIn Profile]


VP – Profitability Analytics

ALEX COHEN, leads ADI’s Profitability Analytics Practice. Throughout his career, Alex has directed strategic cost management and profitability analytics initiatives in a variety of industrie; including financial services and high tech. Alex specializes in guiding clients through conceptualizing, planning, architecting and implementing integrated driver-based solutions. He has expertise in driver-based planning and activity based management. Alex is recognized as a thought leader in strategic cost management solutions within the Oracle EPM space. Alex combines expertise with the Hyperion toolset and cost management best practice to deliver sustainable value to his clients. Alex holds a Bachelor’s of Science in Business Administration. [LinkedIn Profile]


Practice Lead – Managed Services

RICH SCHOUSTRA, leads ADI’s Managed Services Practice. Rich has been working with Hyperion technologies since 1995. With his strong financial background and expertise in Hyperion products, Rich has successfully led implementations at numerous Fortune 1000 companies as well as smaller organizations, helping leverage the technology to its fullest. Currently, Rich leads the Managed Services practice. In this role he coordinates and manages resources for clients as well as acts in an advisory capacity for implemented Hyperion Solutions. ADI’s 1 Maintenance Solution is a comprehensive Hyperion Production Support offering for implemented Hyperion Solutions. Rich has a bachelor’s degree in Economics from USC and a Master’s degree in Business Administration from the University of Oregon. [LinkedIn Profile]


President of ADI Strategies International

MURAT DEMIRKOL, has been helping companies develop successful strategies and implement enterprise performance management solutions since 1996. Under Murat’s leadership, ADI Strategies has achieved continuous year over year growth while maintaining the highest rate of customer satisfaction. Murat has created a working environment where quality implementations and peerless consulting talent combine to create one of the most respected Hyperion Practices.Prior to joining ADI Strategies, Murat was a Sr. Manager at Bearing Point’s World Class Finance practice. Murat is a Hyperion Certified Professional™ and has a Bachelor’s degree in Industrial Engineering and a Masters in Business Administration. [LinkedIn Profile]


VP – ADI Strategies India

SANTHOSH MADANGARLI, works very closely with his peers in the US optimizing the mix of project resources. Under his leadership, operations in India have achieved tremendous growth in a short period of time and contributed significantly to successful EPM and BI projects in the US. Together with ADI’s US Operations, the Team in Pune India enables ADI to be responsive 24/7 and competitive on a global scale. Prior to joining ADI, Santhosh led IBM’s Indian Global Delivery Group where he coordinated his team’s efforts in several global scale deployments. Santhosh also spent close to a decade in the United States consulting, and leading implementations for Bearingpoint’s World Class Finance Practice. [LinkedIn Profile]